Monday, September 9, 2013

Hill's Ideal Balance: Behind the Scenes

I love looking behind the scenes... whether it's taking a peak behind the scenes of the making of a commercial or learning about the making of a new line of dog food.

Today we're going to show you a little bit of both!

The Making of New Hill's Ideal Balance Dog and Cat Food

If you've been shopping for pet food recently, you may have noticed something new from Hill's that doesn't look anything like the company's other brands.

Its pretty packaging with a burst of daybreak behind the silhouette of a dog or cat sets it apart from other brands. And Hill's Ideal Balance, the new, natural pet food recipes for dogs and cats, is different in other ways too.

Hill's sought significant consumer input on its pet food to better understand what pet parents wanted in a natural pet food. Ingredients such as fresh fruits, vegetables and meat-based protein were on the tops of their lists, while ingredients like corn, wheat and soy ranked lower.

Hill's listened to consumers who stressed that they wanted more from their pet food than the same ingredients other brands offered -- they wanted those ingredients in the correct proportions.

From there, the pet nutritionists at Hill's developed a recipe with a careful selection of high quality, natural ingredients to create great tasting pet food recipes with optimal levels of over 50 nutrients. That means it was formulated with not too much and not too little of the key ingredients that help promote your pet's best health -- the key ingredients consumers said they wanted.

Hill's Ideal Balance has no corn, wheat, soy, artificial colors, flavors or preservatives, and it provides perfectly balanced natural nutrition, guaranteed.

Pet parents have already given Ideal Balance lots of great reviews and you can read some of them here.

We'd like to join this little guy on his journey
to Ideal Balance, what a pretty path! 
Introducing the Hill's Ideal Balance TV Commercial

We love the blend of live action with animation that brings the story of Ideal Balance to life in these TV spots.

In separate commercials, a dog and a cat journey through the balanced elements that make up Ideal Balance: Perfect proportions of what pets need to be healthy -- not too much, not too little.

Take a look at the making of "Not Too Much, Not Too Little," the story of a journey to Ideal Balance!




Try Hills' Ideal Balance for Free!

Hill’s website offers all sorts of information on the products, including where you can purchase them, online or in your neighborhood and you can even try it free with this rebate offer! (From the rebate offer link, click on "Discover Perfectly Balanced Food for Your Dog OR Your Cat" and then scroll down to find the rebate offer.)

Disclaimer:  I was compensated for completion of this article. Hill's Pet Nutrition, Inc. is not responsible for the content of this article.

8 comments:

  1. Nice to see what others do with the same material!

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    1. Your post was great! I do love the commercials... looks like such an "ideal" place for the Beagle pup!
      Your pals,
      Diane and Rocco

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  2. Hmmm...I have eaten Hills my whole life but I wonder if I should switch to Ideal Balance. I will have to have Mom check it out when she goes to buy my food next time. Thanks for a good post.

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    1. You're welcome pal! We'll have some giveaways in upcoming weeks too, so be sure to check back! And the rebate offer on the website is a great deal too!
      Your pals,
      Diane and Rocco

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  3. This is a great post! I love the 'behind the scenes' video.
    Oz

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    1. Thanks pal! I do too! I thinks it's cool how they made it look all idyllic and stuff!
      Your pals,
      Diane and Rocco

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