|Senior dogs enjoy the Purina Pro Plan BRIGHT MIND 7+ Clubhouse on June 9, 2015 in NYC. Adoptable dogs were brought together to celebrate Pet Appreciation Week and promote the adoption of dogs age 7 and older|
This week, we're partnering with Purina Pro Plan to help celebrate senior dogs and raise awareness of ways to help senior pups and keep them mentally sharp.
Read after the jump to find ways you can help AND a chance to win new Purina Pro Plan BRIGHT MIND for your senior pup. Purina Pro Plan recently introduced Purina Pro Plan BRIGHT MIND Adult 7+, a breakthrough formula containing enhanced botanical oils shown to promote alertness and mental sharpness in dogs seven and older, with visible results within 30 days.
The Purina Pro Plan BRIGHT MIND 7+ ClubhouseTo celebrate the launch of BRIGHT MIND, the brand hosted a senior dog appreciation and adoption event in New York City on Tuesday, June 9 during Pet Appreciation Week (June 7-13).
|Dogs ages 7 and older hang out with NYC dog lovers at the Purina Pro Plan BRIGHT MIND 7+ Clubhouse -- For Senior Dogs Only|
The Purina Pro Plan BRIGHT MIND 7+ Clubhouse – For Senior Dogs Only – featured areas to sit, stay and play with adoptable dogs over age seven, as well special appearances by a few “celebrity” senior dogs including Mishka the Talking Husky, Chloe Kardoggian and Hamilton Pug.
|Hamilton Pug, Mishka the Talking Husky and Chloe Kardoggian support fellow senior dogs at the Purina Pro Plan BRIGHT MIND 7+ Clubhouse|
At the event, Attendees had the chance to take photos with the famous senior dogs as well as play or relax with adoptable dogs seven years and older. In addition, renowned veterinarian Dr. Marty Becker shared expert advice about owning and caring for senior dogs.
|Dr. Marty Becker discusses the benefits of senior dog adoption with Suzanne Donaldson of Mrs. Sizzle at the Purina Pro Plan BRIGHT MIND 7+ Clubhouse|
How you can help adoptable senior dogs
Throughout Pet Appreciation Week, pet lovers across the country can show their support via social media by sharing what’s great about their own senior dogs. For each photo of a seven or older dog posted that includes #MySeniorDog and tags @ProPlan from June 7 - 13, the brand will donate one pound of BRIGHT MIND 7+ – up to 25,000 pounds – to the Purina Pro Plan Rally to Rescue network to help adoptable senior dogs nationwide.
To learn more, visit www.BRIGHTMINDEFFECT.com.
Find Pro Plan on social media at:
Twitter - @ProPlanInstagram - @ProPlan
How BRIGHT MIND helps keep senior dogs sharp and alert
Did you know there are approximately 87 million dogs in the U.S.* and an estimated 44 percent of them are seven years and older?**
That's a whole lot of senior dogs, yet most owners of dogs 7+ are unlikely to think about their dog's experiencing age-related cognitive decline.***
Around age 7, a dog's glucose metabolism in the brain begins to change, which can affect memory, learning, awareness or decision-making.
A dog's brain relies on energy from glucose to thrive, and around age 7, a dog's brain cells start to lose their ability to effectively use glucose as an energy source which ultimately affects functioning.
After years of research, Purina experts discovered an additional energy source -- the fatty acids derived from botanical oils called Medium Chain Triglycerides (MCTs) -- that can be used in addition to glucose. As part of an older dog's total nutrition, these MCTs have shown to help promote alertness and mental sharpness in dogs age 7+.
So what does this mean for senior dog owners? The MCTs have been shown to promote memory, attention and trainability in dogs age 7+. Differences you may see in your dog are in his interaction with you, interest in playing and ability to adapt and cope with change.
Purina Pro Plan BRIGHT MIND, with MCTs from enhanced botanical oils comes in three formulas:
- Adult 7+ Chicken and Rice
- Adult 7+ Small Breed
- Adult 7+ Large Breed
Both formulas include:
- High quality protein, including chicken as the first ingredient
- Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+ within 30 days
- EPA, an omega-3 fatty acid, and glucosamine to help support joint health and mobility
- Vitamin A and linoleum acid, an omega-6 fatty acid, for healthy skin and coat
- Natural prebiotic fiber, sourced from what bran to help promote digestive health
Purina Pro Plan BRIGHT MIND Adult 7+ is available exclusively at pet specialty retailers (Small Breed formula at PetSmart only).
To learn more, visit www.BRIGHTMINDEFFECT.com.
*SOURCE: Nielsen "Purina Pet Population Chart" -- 52 weeks ending 1/20/14 **SOURCE: Nielsen Custom Analytics -- 52 weeks ending 12/28/13***Purina qualitative research 2014
Win BRIGHT MIND for your senior dog!
Enter via the giveaway widget below for a chance to win Purina Pro Plan BRIGHT MIND for your senior dog. One winner will receive a coupon for one bag of Purina Pro Plan BRIGHT MIND Adult 7+ (value up to $57).